An Exploratory Study on Social Media Literacy Skills Among Librarians at the University Of Zambia

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Pailet Chewe Gelvazio Sakala Zachary Zulu


Social media literacy skills refer to the acquaintance, adoption, and productive use of social media technology in any given setting. These skills are critical for improving library service delivery. This study explores social media literacy skills among librarians at the University of Zambia. The study adopted a survey method in which a sample of 41 librarians participated via a questionnaire. Collected data sets were analyzed by the Statistical Package for Social Sciences. Results show that 63.4 per cent of librarians were social media illiterate, while only 7.3 per cent were literate. As for skills acquisition, 34.1 percent acquired their skills with the help of friends, 21.9 percent through formal schooling and self-study. Major constraints included a lack of training opportunities and ignorance of new social media tools. Based on the findings, it has been recommended that the library should be running capacity-building workshops to enhance social media literacy skills acquisition.

Keywords: Social media; Social media literacy; Social media literacy skills; Librarians; University of Zambia Library


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How to Cite
CHEWE, Pailet; SAKALA, Gelvazio; ZULU, Zachary. An Exploratory Study on Social Media Literacy Skills Among Librarians at the University Of Zambia. Zambia Journal of Library & Information Science (ZAJLIS ), ISSN: 2708-2695, [S.l.], v. 5, n. 1, p. 1-12, june 2021. ISSN 2708-2695. Available at: <>. Date accessed: 26 sep. 2021.
Information Literacy


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